W.o.m.e.n. in America

MEMBER PROFILE

Alexandra Arader Laird

OffLine
WIA Member Information
First Name
Alexandra Arader
Last Name
Laird
Position
Director of Advertising
Organization
Promoboxx
City
Boston
State
Massachusetts
Zip Code
02118
Member Type
2014 Mentee
Profile

Alex is the Director of Advertising at Promoboxx, a Boston-based startup. Promoboxx is a digital retail marketing platform, designed to enable brands to increase local awareness and sales by empowering their independent retailers to be more effective marketers via channels like Facebook, Instagram and Google.

Previously, Alex worked at Facebook in a variety of roles, including managing a Client Solutions team for the Consumer Packaged Goods vertical. More recently, she held a sales role at Atlas, Facebook's serving & measurement ad tech platform. Prior to Facebook, Alex was trained as a management consultant developing quantitative consumer segmentations and marketing strategies at Rosetta (now owned by Publicis).

Alex graduated cum laude from Princeton University with a degree in Psychology, and resides with her husband in Boston's South End.

LinkedIn
https://www.linkedin.com/pub/alexandra-arader-laird/13/2a1/169