W.o.m.e.n. in America


Krista Sande-Kerback

WIA Member Information
First Name
Last Name
Global Senior Product Marketing Manager, Robotic Process Automation
New York
New York
Zip Code
Member Type
2018 Mentee, Active Alumnae
Strategic advisor and marketing leader driving large-scale transformation and providing critical insights to corporate and entrepreneurial CEOs and CMOs. Internal and external consultant with cross-industry experience and ability to find opportunities in new markets. Board member and volunteer committed to international business and diplomacy and advancing women in the workplace.

In my role as Global Senior Product Marketing Manager for IBM’s Automation portfolio, focused on Robotic Process Automation (RPA), I directly support IBM’s June 2020 acquisition of Brazilian RPA provider WDG Automation to position, message, market and expand our amplification of IBM's presence in the RPA software space and across the broader AI-powered automation opportunity.

As Marketing disciplines become more technical and transformation in the technology industry accelerates, I have diversified my experience through roles in market insights, operations, digital and product marketing. As an internal and external consultant, I have led and contributed to engagements for clients across industries such as healthcare, financial services, non-profit organizations, telecommunications and more.

One accomplishment I am most proud of is working with a small team to redesign the business model and turn around a startup company during the Great Recession. We succeeded due to a maniacal focus on our customers, though testing and iterating, and modernizing our platform and event experience.

I like the intellectual challenge of designing and scaling new programs. I'm deeply passionate about building strong organizational cultures and helping my peers, especially women, advance in the workplace.