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What We Do
W.o.m.e.n. in America
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Product Marketing Manager, US Industrial Market
In my 7 years at IBM, I've built marketing skills in messaging, persona development, campaign execution, and secondary market research. In my current role as a team lead, I drive our US marketing strategy for the manufacturing, chemicals and oil and gas industries. I'm passionate about understanding our clients's needs- in December I took my team to Wisconsin to see a client's factory in action and help us all become better marketers.