I'm a brand-focused marketer with a digital-as-change-agent mindset, building expertise at blue chip and startup brands and helping to redefine their reputations during transformative—crisis, growth, and paradigm shift—moments. I recently joined Brookfield, leading digital strategy for their corporate team, and looking to leverage technology to move the company forward more nimbly and strategically across its different business units and areas of expertise.
I most recently was leading marketing at Eleven James, an early-stage startup focused on redefining the luxury experience for the modern age, delivering a custom-tailored experience to reflect the preferences and expectations of digital natives.
Before that, I was a Vice President in the Brand and Content Strategy team at Goldman Sachs, leading social media marketing and strategy for the firm. I lead the long-standing financial brand's first official forays into interactive online platforms like Twitter, LinkedIn, and YouTube, evolving how the firm created and distributed content in our constantly changing, digital-driven world.
Prior to joining Goldman Sachs, I worked in Communications at NBCUniversal, focusing on the strategy and execution of new communications platforms for the company's pro-social initiatives, including "Green is Universal."
I started out in the global Communications Leadership Development Program at GE. Completing rotations in Europe, the Middle East and the US that focused on both internal and external communications strategy and practices, I worked on ecomagination, the company's commitment to innovative and environmentally conscious solutions, and talent and brand growth campaigns in the Middle East and Africa.